Telecom Regulator in India will implement new rules from May 1, 2023 to combat these unwanted communication calls. The new rules will require all telecom companies to use AI spam filters in their call and SMS services. This is a major step taken by TRAI, the telecom regulator in India, to protect consumers from fraud and
harassment.According to media reports, the new rules released by TRAI require telecom companies such as Airtel, Jio, Vodafone Idea and BSNL to use Artificial intelligence (AI) spam filters for their call and SMS services. These filters will identify and block fake and promotional calls and messages from various sources, which are often used by scammers to cheat them out of their money. The aim is to combat the increasing cases of spams and the nuisance caused by such calls and messages to customers.
Following the mandate, Bharti Airtel and Reliance Jio are among the telecom giants that have agreed to implement the AI filter service. Airtel has confirmed this in an official statement, while Jio is expected to launch the service soon..
